Apple’s iPhone 16 has reportedly emerged as the highest-selling smartphone globally in 2025, with 65 million units sold in the first 11 months. The data highlights sustained demand for premium smartphones despite rising prices.
Apple’s iPhone 16 has reportedly claimed the title of the world’s best-selling smartphone of 2025, according to a report cited by Business Today. The device is said to have sold approximately 65 million units globally within the first 11 months of the year, outperforming both Android flagships and popular budget models.

The report suggests that the base variant of the iPhone 16 has been the primary driver of sales, continuing Apple’s trend of strong demand for its non-Pro models. Notably, the iPhone 15, which is now two generations old, has also reportedly secured a place among the top five best-selling smartphones globally, underlining the longevity of Apple devices in the market.
This performance is particularly striking given the broader context of rising smartphone prices and economic uncertainty in several regions. Traditionally, global sales charts have been dominated by lower-cost Android devices, especially in price-sensitive markets. However, 2025 appears to mark a shift, with higher-priced smartphones outperforming mass-market budget models.
In India, Apple has steadily expanded its footprint through local manufacturing, aggressive retail expansion, and stronger financing options. While iPhones remain premium products, festive discounts, exchange offers, and EMI schemes have made them more accessible to Indian consumers. Offline retail performance, especially in metro cities, has also played a role in driving sales.
The report contrasts Apple’s performance with popular offline Android models in India, such as Vivo’s Y-series devices, which traditionally dominate unit volumes. Despite their significantly lower prices, these models reportedly sold fewer units than Apple’s flagship offering during the same period.
Apple’s success in 2025 also reflects growing consumer preference for longer software support, ecosystem integration, and resale value—factors that increasingly influence buying decisions in India’s urban markets.
While Apple does not disclose region-specific unit sales for individual models, the reported figures reinforce the company’s growing influence in both developed and emerging markets.
Why This Matters:
The iPhone 16’s sales performance highlights a clear shift toward premium smartphones in India, signalling changing consumer priorities and long-term implications for Android brands competing in higher price segments.
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